The Incentive Economy

With our planet getting warmer to an unacceptable degree, we really must review our current business concepts, to see which are causing the most disruption to our climate.

With air travel being one of the biggest sources of pollution, – even bigger now that we have discovered the problem with contrails -, we are devoting a lot of effort to stop airport expansion, reduce pollution by using more efficient engines, and in general encourage people to avoid flying wherever possible.

What do “Air Miles” do? Exactly the opposite!

By providing free air transport at the rate of about 10% of the flights you do pay for, the airlines encourage you to fly more. When you have saved sufficient air miles, you can use them to pay for a flight of your choice. This enables you to participate in polluting the atmosphere at no financial cost to yourself.

The ultimate stupidity!

Airlines should find another way of rewarding their customers that does not involve increased pollution.

In many other cases we have “Special Offer – 20% Discount – Limited time only”. This also applies to WordPress! The time limit is a trick to encourage people to take the offer. (If you wait long enough, the offer will surely come round again!) The objective is to encourage people to spend more, to buy more stuff, although they may well be able to manage perfectly well without it.

My counter to that is:- “Save 100% – Don’t Buy Anything You Don’t Need”!

In general, we should make purchases for the long term. Evaluate carefully what you want to buy, select an item that will meet the requirement and will give you 5 years or more of reliable service.

In fact, we have to evaluate incentives carefully now to see if they are causing additional pollution or problems. If they are – ignore them completely.

Avoid flying wherever possible!

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